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Culture Connects All: Rethinking Audiences in Times of Demographic Change

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Culture Connects All, a benchmark report by Partners for Livable communities funded by MetLife Foundation, offers new audience-building opportunities for arts and cultural organizations to engage two of America’s fastest growing populations: immigrant and older adult populations. 

The 2010 census confirms what many have observed over the past decade—the population is growing older, and in many areas more diverse.  And this change is happening across the face of the nation. Two rapidly expanding population groups present a timely opportunity for communities and their arts and cultural institutions to rethink and retool their outreach.

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Culture and literacy through art

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Nassau County, NY with its growing immigrant population, has witnessed a 107 percent increase in Hispanics since 1990.  Recognizing the local demographics of their community are rapidly changing, the Nassau County Museum of Art has created a new outreach program to both attract and to serve this growing community.  Nassau County Museum of Art collaborated with Queensborough Community College’s adult literacy program for English language learners to create Culture and Literacy through Art (CALTA).
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How Are Arts and Cultural Institutions Responding to New Audiences?

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Arts and Cultural Institutions:  Developing New Audiences and Better Neighborhoods. In the next two decades, this country will see a major shift in demographics of the population.The number of adults age 65+ in the U.S. will double, to more than 70 million. This upward trend is also true of the immigrant population. Immigrants now account for one in eight U.S. residents, the highest level in 80 years. For organizations that provide opportunities for arts and cultural participation, these demographic trends represent a challenge and an opportunity to expand their audiences and take leadership roles in their communities.

How are arts and cultural institutions responding?  What types of programs have been instituted?  What new partnerships have been made?  How has staff composition changed?  These are questions that Partners has been asked to answer thanks to funding from MetLife Foundation.  We are approaching arts and cultural organizations in six major cities—Atlanta, New York City, Phoenix, Dallas, Tampa and Chicago—about how and why they are reaching out to these two growth populations.

If you have a program reaching out to older adults or immigrants, we would like to hear from you.  You do not need to be located in one of the cities above—all good programs are welcome.  Please contact Penny Cuff at Partners ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 202-887-5990 x 101).
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Rhode Island Family Literacy Initiative

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Providence, RI

An initiative adopted by the Providence Public Library that breaks down social, economic, and educational barriers by providing language training to non-English speaking families.

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