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Culture Connects All: Rethinking Audiences in Times of Demographic Change

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Culture Connects All, a benchmark report by Partners for Livable communities funded by MetLife Foundation, offers new audience-building opportunities for arts and cultural organizations to engage two of America’s fastest growing populations: immigrant and older adult populations. 

The 2010 census confirms what many have observed over the past decade—the population is growing older, and in many areas more diverse.  And this change is happening across the face of the nation. Two rapidly expanding population groups present a timely opportunity for communities and their arts and cultural institutions to rethink and retool their outreach.

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Charlotte Jumpstart Grantees

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Three partnerships in the Centralina region were each awarded a "JumpStart the Conversation" grant on August 25, 2008.

The winning projects exemplify the use of innovative ideas focused on creating livable communities for all ages and theme of "land use planning and design".  These strategies are aimed at the over 11 percent of residents age 65 and over in the Centralina region, and will encourage services that strengthen "aging in place"and increase accessibility to resources and independence among older adults. 

The Jumpstart the Conversation Grants followed a workshop in the Centralina Region, titled Land Use Planning and Design: Creating a Livable Community in the Centralina Region for All Ages. As part of the Aging in Place Initiative, the City of Charlotte, North Carolina, was selected by MetLife Foundation, Partners for Livable Communities and the National Association of Area Agencies on Aging to host the sixth of 12 national workshops on creating livable communities for all ages.

This workshop, co-hosted by the Centralina Council of Governments and Centralina Area Agency on Aging, was a unique opportunity for Centralina to begin looking at the region and to hear how other communities have begun to create livable communities. Participants learned how to apply for small grants given to support innovative ideas that further the concept of land use planning and design.Local leaders are calling for strategies to help strengthen "Aging in Place" services. Speakers and panelists focused on ways to address physical environment issues like housing and transportation

Centralina/Charlotte Jumpstart Grants 

  • Centralina Foundation in partnership with the Centralina Council of Governments, the Town of Waxhaw Planning Department, and the Council on Aging in Union County 
    To develop a “Land Use Ordinance Best Practices Checklist” that would encourage communities to become more senior friendly.  Partnering with the Centralina Council of Governments, the Town of Waxhaw Planning Department, and the Council on Aging in Union county, the Centralina Foundation will create a Steering Committee comprised of members of each organization to assist in the development of the checklist and assessment of land use regulations in Waxhaw.  The checklist will serve as a framework to identify ordinances in need of change in order to develop an increasingly senior friendly community.
  • Downtown Davidson, Inc. in partnership with the Town of Davidson 
    To offer weekly transportation services to seniors living in the town of Davidson, NC.  Using existing resources offered by the Department of Parks & Recreation, this initiative will provide seniors with the opportunity to run errands without worrying about driving or transportation arrangements.  Another goal of this project is to address the need of older adults to have more independence and freedom in planning their schedules.
  • Council on Aging 
    To use Naturally Occurring Retirement Communities (NORCs) in Charlotte as case studies for the development of senior-friendly communities.  These studies will identify characteristics that support NORCs so that they may be disseminated for educational and advocacy programming.  The Council on Aging has already developed a task force to address housing and related issues as they pertain to the Charlotte’s aging population.  The long-term goal of this project is to develop a comprehensive housing plan for older adults through 203
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Livable Communities for All Ages Brochure

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"Livable Communities for All Ages" is a thoughtful brochurelivcommbroch that reflects years of expertise and findings, as well as resources and case studies, on how all facets of the community can contribute to a more “older adult –friendly” environment. Download here

With the goal of promoting safer and affordable communities, "Livable Communities for All Ages" features a specific guide on which aspects of civic life—whether the local Chamber of Commerce or an individual— can respond to the maturing of America with instructive measures on the benefits of older adult livability adaptations in four areas:
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The Dollars and Sense of Green Business: Chambers of Commerce as the New Champions of a Green Economy

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This report showcases the innovation and leadership of 22 chambers of DollarsAndSenseOfGreenBusinessCOVERcommerce that when faced with the challenge of ensuring the future strength of their economies, have employed creative new agendas that not only help reverse the effects of environmental degradation but leverage the occasion for valuable economic and social gain. Click here to download the report.

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Fulcrums of Change Best Practices

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Institutions_as_Fulcrums_of_Change__FINALThis brochure highlights the prevalent issues of today affecting all of our communities and provides concrete examples of the myriad types of institutions that have become “Fulcrums of Change” for the betterment of the people and neighborhoods where they are located.
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